Customer :
Loges.fr: Elegance and functionality for Lyon's rental website
Objectives: Redesign and optimisation of the rental presentation site, improvement of the user experience (UI).
Context and challenges :
Loges.fr, a platform specialising in the presentation of upmarket rentals in Lyon, needed a redesign to improve the display of its services and flats. The aim was to simplify the user interface (UI) to make it easier to navigate and access information.
Strategy and Solutions :
The project was approached with a twofold objective: to preserve the elegance of the design, which reflects the luxury of the rentals, while making the site more functional and intuitive.
- Assessment of the Existing Site :
- In-depth analysis of strengths and areas for improvement to align the redesign with the expectations of target users.
- Diagnosis of user paths to identify friction points.
- UI/UX design :
- Creation of a clean, modern design that enhances the visuals of the flats and offers a fluid browsing experience.
- Logical organisation of information so that visitors can easily find details of services and availability.
- Web development :
- Building a responsive site that adapts perfectly to all devices and screen sizes.
- Integration of a content management system (CMS) enabling the customer to easily update information about flats and availability.
- Technical optimisation :
- Improved site performance for fast page loading.
- Strengthening SEO to increase the online visibility of the Loges.fr website.
Result:
The redesign of Loges.fr has resulted in a stylish site that showcases the quality of rental properties in Lyon while providing an enhanced user experience. Visitors can now access and browse rental information with ease, reflecting the quality and professionalism of Loges.
Conclusion:
The transformation of Loges.fr demonstrates the positive impact that a simplified UI and a well thought-out site structure can have on the overall user experience. This example highlights the importance of balancing aesthetics and functionality in the luxury property rental sector.
