Customer :
Expert Habitat: Redesign of a property diagnostics website
Location: Bergerac and Lormont
Objectives: Complete overhaul to improve online performance and visibility.
Context and challenges :
Expert Habitat, renowned for its expertise in property diagnostics in Bergerac and Lormont, needed to modernise its website to reflect its professionalism and know-how. The challenge was to make the site more effective, more visible on search engines and more user-friendly.
Strategy and Solutions :
The redesign centred on working with an SEO specialist to ensure greater visibility and better indexing of the site.
- Audit of the existing site:
- Detailed assessment of architecture, content and UX/UI to identify opportunities for improvement.
- Development of a strategic plan for the redesign, taking into account SEO best practice.
- Design and User Experience :
- Creation of a new visual identity in line with the Expert Habitat brand.
- Design of a streamlined user interface and an intuitive customer journey to make it easier to get in touch and request services.
- SEO collaboration :
- Integration of advanced SEO strategies from the outset of the project to structure the site's content and architecture in the best possible way.
- In-depth keyword research to effectively target property diagnostic services.
- Development and Launch:
- Construction of a responsive, fast and secure site, highlighting property diagnostics services.
- Implementation of analysis tools to monitor post-launch performance and adjust strategies accordingly.
Result:
Expert Habitat now has a website that not only clearly presents its property diagnostics services, but is also optimised to attract and serve its customers in Bergerac and Lormont. The site offers fluid navigation and rich, relevant content, all within a professional, modern visual framework.
Conclusion:
The complete redesign of Expert Habitat's website is a testament to the power of a carefully crafted online presence that is strategically aligned with visibility and performance objectives. At Abyssal Design, we pride ourselves on delivering web solutions that not only meet our clients' needs but also propel them to the forefront of the digital stage.
