Customer :
The redesign of the Bergerac Athletic Club is part of a strategy to modernise the user experience and make navigation more intuitive and attractive. As a designer, I worked on the complete overhaul of the site, with an SEO-optimised approach and an organisation structured around visitors' needs.
Objectives of the redesign
The main objective was to create a site that reflected the energy and commitment of the club, while offering a modern and functional interface. The site had to be easy to use, provide quick information on the programmes on offer and offer clear access to registration and competitions.
Home page
La Home page has been redesigned with a clear presentation of the club's activities and benefits. It offers an engaging introduction and direct access to key information such as news, competitions and training groups. The text is SEO optimised with strategic keywords, ensuring increased visibility on search engines.
Le Club page
The section The Club offers a detailed presentation of the history and mission of Bergerac Athlétique Club, dating back to its foundation in 2010. It highlights the club's values and its modern infrastructure, such as the new stadium due to open in 2022, while introducing the organisation chart and the role of the athletics school. This section helps to reinforce the club's identity and reassure future members.
Training groups
The training groups are now presented more clearly, with detailed descriptions of each group (leisure, running/trail, middle-distance, long-distance, race-walking, sprint, hurdles, pole vault, combined events). Each group is accompanied by the name of the coach and the specifics of the programme, making the information accessible so that everyone can choose the group that suits them best.
News and results
La News section has been optimised to allow frequent updates of club news. Thanks to this redesign, competition results, upcoming events and club news are now easily accessible to members and visitors alike.
Competitions
La Competitions page now includes a dynamic calendar with links to online registration, making it easier for athletes to take part. The registration process is seamless, and the page is organised so that event information can be found quickly.
Contact and practical information
Finally, the contact page makes it easy for users to find the information they need to get in touch with the club, whether they have questions about registration or want to join a training group.
SEO Optimisation and Technical Performance
Each page has been optimised with a SEO title relevant and a meta description adapted to improve the site's ranking on search engines. In addition, the use of schema.org ensures better structuring of data, improving indexing by Google.
Conclusion
Thanks to this complete overhaul, the Bergerac Athlétique Club website is now a modern, functional and accessible platform that allows visitors to navigate easily, find relevant information and get fully involved in the life of the club. This project has breathed new life into the site while respecting the needs of club members.
