Local businesses need to stand out in their immediate environment. And in the digital age in which we live, nothing is more effective than having a website that is optimised for the Internet. referencing local. Here's why.
What is Local Search Engine Optimisation?
Local referencing, or SEO local search engine optimisation consists of optimising a website to improve its visibility in local search results. For example, if you search for "webdesigner in Bergerac", Google will give priority to websites of companies located in Bergerac.
Why is this important?
Being found by potential customers
The first reason to optimise your site for local SEO is that it will help you to be found by potential customers. Most people use the Internet to search for products or services near where they live.
Credibility and trust
Appearing at the top of local search results strengthens the credibility of your company. Customers are more likely to trust a company that appears at the top of search results.
How to optimise your website for local referencing?
Use of Relevant Keywords
Use keywords that are relevant to your field of activity and add the location. For example, "website design Bergerac".
Optimising Google My Business
Create and optimise a file Google My Business is essential. It allows your business to appear on Google Maps and helps to improve your local referencing.
Collecting notices
Encourage your customers to leave reviews on Google. This not only improves your SEO but also gives your business more credibility.
Adapting Site Content
Create relevant, high-quality content that meets the needs of your local audience. Think blog articles, case studies, etc.
Using Schema tags
Schema tags are a set of codes that help search engines understand the content of your site, in particular the address, telephone number, etc.
Conclusion
Optimising your website for local SEO is a key element in ensuring the visibility and success of your business. If you're in Bergerac or the surrounding area and want to optimise your online presence, don't hesitate to contact me to find out how I can help you achieve your goals.
