Welcome to the first tutorial in our series on using WordPress! Today we're going to look at how to write an article on your WordPress blogstep-by-step. This guide is designed to be simple and fun, to help you quickly master the basics. Even if you're a complete beginner, don't worry: by the end of this tutorial, you'll know how to how to write and publish your first article. You will also be equipped with best practices for optimising your content and improving its quality. referencing on search engines.
Index
Why write a blog on WordPress?
Write a blog is a great way to share your ideas, showcase your expertise, and improve search engine optimisation (SEO) of your site. By regularly publishing quality content, you can attract more visitors and convert them into customers. WordPress, being one of the most popular and user-friendly platforms, offers a multitude of tools to create, structure and publish your articles efficiently. Whether you're an entrepreneur looking to expand your online presence or simply an enthusiast keen to share your thoughts, this guide will show you how to get the most out of your WordPress blog.
Access the WordPress Post Editor
Connect to your WordPress Dashboard
To get started, the first step is to connect to your WordPress dashboard. Go to your site's login URL, usually in the form yoursite.com/wp-admin. Enter your login details to access the dashboardwhich is the control centre of your WordPress site.
Go to the "Articles" section
Once you're logged in, look for the navigation menu on the left. Click on "Articles", then on "Add". You will then be redirected to the WordPress article editor, where you can start creating your first content.
Structuring your WordPress post
The structure of your article is crucial to holding readers' attention and making it easier to read. A well-structured article is not only more pleasant to read, it is also better referenced by search engines.
Catchy title
Your title is the first thing your readers will see. So it needs to be punchy and make them want to read on. A good title should be both informative and intriguing. For example, instead of simply titling it "Writing an Article", you could opt for "Keys to Writing a Captivating Article on WordPress".
Introduction
The introduction should quickly capture the reader's interest. It should introduce the subject of the article and explain why it is important or useful. A good tip is to ask a question or start with a key fact to arouse curiosity.
Subtitles and Paragraphs
Divide the content into clear, distinct sections with subheadings. Subheadings allow readers to scan the article and quickly find the information they're looking for. They also improve your article's SEO. Each sub-heading should reflect the content of the corresponding section and, if possible, include a relevant keyword.
Conclusion
Your conclusion should summarise the key points of the article and include a call to action. For example, you could invite your readers to comment, share the article or consult other related articles on your blog.
Add Content: Text, Images, Videos
Writing your text
Start writing your text in the space provided. To make it easier to read, opt for short paragraphs and simple sentences. Use clear, direct language to keep your readers' attention.
Add images
Images make your article more attractive and make the content easier to understand. Click on the "+" button in the editor to add a block, then choose "Image". Download an image from your computer or select one from your media library. Make sure your images are optimised for the web (reduced file size) so as not to slow down the loading of your page. Don't forget to add a descriptive Alt tag for each image, which will also improve the SEO of your article.
Advice: Use high-quality images that relate to the subject of your article to capture your readers' attention.
Insert videos
Videos can enrich your content and provide a more dynamic experience for your readers. To insert a video, add a "Video" block and insert the URL of the video (for example, a YouTube video). Make sure the video is relevant and adds value to your text.
Optimising Your WordPress Article for SEO
Search engine optimisation (SEO) is crucial to ensuring that your article is visible on search engines like Google. Here are some key steps to optimising your article:
Choice of keywords
Keywords are essential for SEO. Choose relevant keywords related to the subject of your article and include them naturally in the title, introduction and subheadings. However, be careful not to overload your text with keywords, as this could impair the quality of the reading experience and be penalised by the search engines.
Meta description
The meta-description is the text that appears under the title of your article in the search results. It should be concise (150-160 characters), catchy and contain your main keyword. Although the meta-description does not directly influence the ranking of your page, it plays a crucial role in encouraging visitors to click on your link.
Internal and external links
Internal links (to other articles on your blog) and external links (to credible sources) are essential for improving SEO and enriching the reading experience. Internal links help to keep readers on your site for longer, while external links strengthen the credibility of your article.
Alt tags for Images
Each image in your article should have a descriptive alt tag. This allows search engines to understand the content of the image and improves the referencing of your article. Alt tags are also useful for accessibility, as they provide visually impaired users with a description of the images.
Preview and Publish Your WordPress Article
Before publishing your article, it is crucial to preview it to check its appearance and readability. This step allows you to correct any errors and ensure that everything is in order.
Preview Your Article
Click on "Preview" at the top right of the screen to see what your article will look like once published. Take the time to browse the article as if you were a reader to spot any display or layout problems.
Publish your article
Once you're happy with the look and content of your article, it's time to publish it. Click on "Publish", and your article will be online, ready to be read by your visitors. Congratulations, you've just published your first article on WordPress!
Tips and Advice for a Successful Article on WordPress
Be Authentic
Writing in your own voice is essential for creating a connection with your readers. Readers appreciate authenticity and are more likely to return to your blog if you write in a sincere and personal way.
Read it over carefully
Before publishing, proofread your article several times to correct spelling and grammatical errors. A well-written, error-free article enhances your credibility and improves the reading experience.
Be Regular
Publishing regularly is crucial to maintaining the interest of your audience and improving your SEO. Set yourself an editorial calendar and stick to it to publish consistently.
Encourage interaction
Invite your readers to comment on and share your article. A good way of encouraging interaction is to ask a question at the end of your article or to encourage readers to give their opinion on the subject.
Conclusion
Writing and publishing an article on your WordPress blog is a simple process when you know the steps. By following this guide, you should now be able to create quality, well-structured and optimised content.
See you soon for a new tutorial!
