Introduction
In today's Internet age, a website is a necessity for any business, especially small and medium-sized enterprises (SMEs). But having a website is not enough; the value of a website depends on its quality. A responsive website is one that can automatically resize its display to fit the user's device, be it a smartphone, tablet or computer.
The importance of mobile optimisation
To capitalise on the explosion in the use of smartphones, it is imperative that businesses consider offering a quality user experience, whatever the case. According to studies, more than half of all Internet searches are carried out from mobile devices. A website that is not adapted to mobile devices can lead to a negative browsing experience, which will put users off, and can be expected to drive customers away.
Referencing and User Experience
Google favours websites that are user-friendly and responsive, so these sites appear higher in the search results Google. A responsive website therefore improves the user experience by guaranteeing fluid navigation and fast loading times, which in turn can increase the conversion rate and user satisfaction.
Other benefits
- Cost-effectiveness : A responsive website is cheaper to design and maintain than multiple versions of a website for different devices.
- Simple management : Managing a responsive website is simpler than managing several versions of the site.
- Improved traffic : Users are much more likely to stay and return to a site that is easy to use directly on their own device, leading to an overall increase in traffic to the site.
In a nutshell
It's not an extra feature to have a responsive website for small and medium-sized businesses, it's a necessity. Small businesses in particular would benefit greatly from such a site, not only by improving the user experience, but also by increasing their online presence and therefore their sales. Make sure that your site is correctly displayed for every visit, whatever device is used.
