What is it? Cleangroove ?
This is a system that can be fitted to an ultrasound tank to clean the #vinyl (all formats)!
In addition, it offers maintenance products and accessories specially designed for collectors!
For Abyssal Design, the project took place in several stages over several years! The first site was launched in 2019.
As a webdesignerI had the incredible opportunity to work on the redesign of the e-commerce CleanGrooveV2.com. This project, built on WordPress using the Elementor page builder, was an exciting journey where I was able to apply my web design skills and help transform an existing site into a modern and effective online platform. Here's how the project unfolded in several crucial stages:
Stage 1: Assessment of the existing situation
The first step was to evaluate the existing site. I looked at the structure, the user interface, and the layout of the home page. This was essential to understand what needed to be improved.
Step 2: Redesign of the Home Page
Based on my evaluation, I completely redesigned the homepage. This involved several iterations, where I experimented with different design elements to ensure that the new homepage was welcoming, functional and in line with the brand's objectives CleanGroove.
Step 3: Optimising the online shop
A key aspect of this project was to improve the online shop experience. I worked meticulously on the shop's filters, allowing for smoother navigation. In addition, I adapted the structure to accommodate not just a single product, but several products belonging to different categories.
Stage 4: Graphic redesign and update
Following the introduction of new products, a graphic redesign was necessary. This brought the site up to date with the brand's identity. The site is now constantly evolving and being optimised.
Step 5: Ensure a Quick and Sober Online Presence
The ultimate goal was to create a site that was modern, sober, fast and representative of the CleanGroove brand. Through various optimisations, I ensured that the site was fast and offered a fluid user experience.
Step 6: Work on digital marketing & SEO
None of these efforts would have had any impact without the site owner's hard work on his Digital marketing. Thanks to targeting, the creation of attractive new content on social networks, and advertising [on Google and Facebook], the site can now count on a regular flow of visitors and a growing number of visitors. referencing very natural for this niche market.
Conclusion
Working on the redesign of CleanGrooveV2.com was a rewarding experience. Using WordPress , Elementor and SEO, I was able to help transform an existing site into a modern and effective e-commerce platform. Attention to detail ensured that the site accurately reflected the brand's image. Cleangroove while offering an exceptional sailing experience.
And this is just the beginning.
